Sportscene, Sandton City
Designed as a flagship, this space reimagines retail through culture, energy, and immersive brand storytelling.
A dynamic environment where street culture, sport and style intersect seamlessly.
Created to engage a youthful audience through experiential design rooted in music, art and sneaker culture.
Each element invites interaction, discovery and participation beyond traditional retail expectations.
A space to explore, connect, create and express identity.
From bold industrial materials and graffiti-led interventions to unexpected activations like a basketball court, recording studio and sneaker-focused experiences, the design transforms retail into a cultural hub, balancing high-energy moments with considered spaces for pause, creating an environment that feels both raw and curated, immersive and accessible.
An evolving retail concept pushing boundaries and redefining how physical spaces connect with a new generation of consumers.
Services:
Stores
Year:
2022
Share:
