Cape Union Mart, Santon City
A contemporary retail space designed to bring the spirit of the outdoors into an urban environment.
Natural textures and warm finishes create an inviting, grounded and immersive in-store experience.
Inspired by exploration, the design celebrates adventure through storytelling moments and layered, tactile materiality throughout.
Each feature reflects heritage while reinterpreting the brand for a modern retail audience.
An environment shaped by discovery, connection and a sense of adventure.
The store unfolds through curated moments that echo real outdoor experiences.
From the striking floating tree installation at its centre to a carefully composed, lived-in tent scene, it blends authenticity with refinement, while heritage-inspired details and contemporary finishes work together to create a space that feels both familiar and forward-looking.
A reimagined retail experience that captures the essence of exploration within a distinctly modern and considered environment.
Services:
Stores
Year:
2022
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