Cape Union Mart, V&A Waterfront
A heritage spacereimagined
A landmark store at the V&A Waterfront, reworked to meet a global retail standard while staying rooted in Cape Town’s local identity. The design balances authenticity with a contemporary experience, positioning the store as both destination and gateway.
Guidingthe Journey
A cohesive signage system blends storytelling, clear wayfinding, and product information into one seamless experience. Large-scale graphics and digital elements are embedded into the architecture, creating an intuitive, immersive environment.
Anchored in place
By lifting the mezzanine and reopening covered windows, the store reconnects to its surroundings. Natural light floods the interior, while expansive views across the Waterfront and mountains anchor the experience
in place.
